Founded in Southern California in 1996, Urban Decay has established itself as a trailblazer in the beauty industry by challenging traditional standards and championing individuality. Our core mission is to empower consumers with high-performance, cruelty-free makeup and skincare that celebrate uniqueness and self-expression. Renowned for our innovative long-wear formulas that withstand the demands of all-day wear, we offer a diverse range of products, including vibrant eyeshadows, bold lipsticks, and skincare essentials. Committed to sustainability, we prioritize vegan formulations and eco-friendly ingredients, aligning our values with environmentally conscious consumers. As a trusted leader and recognized name in the beauty market, Urban Decay is dedicated to transparency, quality, and ethical practices. Our key promise is to deliver daring, effective products that enable everyone to be their authentic selves—because beauty should be fearless, inclusive, and fun.