Primary is a trusted children's clothing brand committed to redefining kids' fashion with a focus on comfort, sustainability, and individuality. Founded by two NYC-based mothers and former Diapers.com executives, we believe every child should feel free to express themselves beyond gender stereotypes and logos. Our collection features gender-neutral designs crafted from super soft, eco-friendly fabrics, ensuring all children can play, explore, and live in their true colors. Recognized for our ethical approach and commitment to quality, Primary offers a simple, transparent shopping experience with no labels, slogans, or unnecessary embellishments. We stand behind our promise of sustainable materials, exceptional customer service, and functional styles that parents trust. Whether shopping for everyday essentials or special occasions, Primary provides a reliable, stylish solution that puts children's comfort and authenticity first.

Shipping

Currently, they do not provide international shipping, but they are working towards expanding their shipping options in the future! They ship to all addresses within the United States. Please be aware that standard shipping to Alaska and Hawaii may take up to 12-16 business days, and overnight shipping is not available at this time.

Return

They offer free returns within 90 days. Items must be unworn and unwashed. Please note that clearance or final sale items are not eligible for returns.

Payment

They accept all major credit cards, including Visa, MasterCard, American Express, JCB, Discover, and Diners Club.