Root Inc. is a pioneering technology-driven insurance provider dedicated to transforming the personal insurance industry. Specializing in auto, renters, and homeowners coverage, we leverage innovative telematics and data analytics to offer fairer, personalized rates based on how individuals actually drive and behave. Our core value lies in delivering transparent, simple, and accessible insurance solutions through a seamless mobile app experience, ensuring convenience and affordability for our customers. Recognized for our forward-thinking approach, Root has established a strong reputation as a disruptor within the industry, emphasizing fairness and customer-centricity. We are committed to building trust by providing clear, straightforward policies and delivering premium service without the traditional complexities. With a focus on innovation and integrity, Root Inc. aims to set new standards in insurance by making coverage more personalized, accessible, and aligned with today's digital lifestyle.

Root Insurance

Root is the pioneering car insurance company founded on the unwavering pursuit of fairness. They utilize an app to evaluate drivers based on their actual driving behavior—not solely on demographics. By refusing to insure risky drivers, Root helps good drivers save hundreds of dollars on their auto insurance premiums.

Limit

A limit refers to the maximum amount Root will cover in the event of an accident caused by you. You have the option to pay a higher monthly fee for a higher limit, ensuring coverage in the case of major accidents. Alternatively, choosing a lower monthly payment results in a lower limit, but you may need to pay out-of-pocket if damages exceed that amount.

Referral Program

By referring friends, you help expand their community of responsible drivers. Additionally, when a friend completes a test drive and receives a quote, both of you receive a cash reward.

Root Home

Root Home is the name of Root's homeowners insurance program. Customers with Root car insurance in select states can get a personalized homeowners insurance quote directly within the app, and they can receive a discount on their homeowners coverage when they bundle policies.