In Good Taste is a pioneering wine retailer dedicated to making quality wine approachable and enjoyable for all enthusiasts. Founded in 2020 by close friends Joe Welch and Zach Feinberg, the brand collaborates with award-winning winemakers to curate a diverse selection of premium wines sourced from top regions worldwide. Their innovative tasting flights feature easy-to-try single-glass servings in patented 187ml mini bottles, allowing customers to explore different flavors without committing to full bottles. Recognizing the frustrations of traditional wine shopping, In Good Taste strives to simplify the experience by demystifying wine terminology and offering transparent, high-quality options — including their convenient 750mL bottles. Committed to authenticity and consumer satisfaction, they prioritize sustainability and transparency, ensuring every bottle delivers exceptional value and taste. Trusted by wine lovers seeking an accessible, reliable, and enjoyable wine experience, In Good Taste is reshaping the way people discover and appreciate wine.

Shipping Policy

All wine shipments must be received by someone aged 21 or older. Free shipping and other discounts are available per address; your order must total $100 or more to qualify for shipping to the same address.

Return Policy

Regrettably, returns are not accepted. If you are unhappy with your In Good Taste purchase for any reason, please contact their customer service team for further assistance.

Gift Cards

Shopping for someone but unsure which blend they would prefer? The one thing all wine enthusiasts appreciate is choices! Gift them the option with an In Good Taste gift card.